Theme Features

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Trusted by thousands of brands worldwide

Minimalist yet powerful. Flow’s clean, eye-catching design helps your products stand out from the crowd. The sharp, image-focused layout is ideal for showcasing jewelry, fashion, or food.

"The Shopify Flow theme is a perfect blend of aesthetics, functionality, and ease of use. I particularly appreciated the impeccable technical support"

eCommerce Kyra Lab

"The theme is very easy to use and has lots of great features. It’s very modern and has lots of tips and tricks which were very useful for my e-commerce site."

SULLIOS

Shopify 2.0-ready

Supports the newest features: Predictive search, metafields, and gift card messages

User-friendly settings

Instantly transform the theme’s look so you can reuse your theme time and time again

Fewer apps, greater savings

Gain must-have features that raise conversion rates while reducing the need for apps

Engaging image galleries

Add videos and 3D models to your product page image galleries to boost sales

Unique sections

Explore template sections not found in other themes (e.g. Collage builder and Animated text)

Responsive design

Have your store look great on any device, with considered layouts for any screen size

Product page

Preorder support		Highlight Preorder products with automatic badges, button wording and messaging.
Product personalisation		Allow your customers to personalise their purchases with our customisation support. Custom text and file uploads are added to your order and displayed on the order summary.
Supports product video & 3D renders		Create an immersive product experience by adding videos (supports MP4, YouTube, and Vimeo) as well as 3D image models so customers can feel more connected to your products.
Customizable swatches		Use automatic HEX color swatches or upload your own image to help customers quickly find the variant they’re looking for.
Cross-selling		Strategically recommend complementary or alternative products to increase upselling opportunities and AOV.
Stock level indicator		Generate a feeling of urgency with a stock indicator that highlights low inventory to customers, letting them know time’s running out to make a purchase!
Recently viewed & related products		Remind customers about previously viewed products and showcase related items from the same collection or unique items to increase the chances of making multiple sales!
Multiple block options		Every store's product page requirements are unique, so we have an incredible 30 different block types to ensure you surface the right information for your customers to help increase conversion.
Linked products		Add individual products as variants on a separate product to showcase all your offerings on both product and collection pages.
Collapsible tabs		Pack more information into a smaller space using a clean and organized layout. Collapsible tabs allow you to break up key information like product descriptions, shipping prices, care instructions, ingredients and more.
Flexible, eye-catching layouts		Flexible product gallery styles and product form settings ensure you can put your customers’ focus where you want it - including options for large imagery and zoom!

Collection page

Product card highlights		Showcase your product’s unique selling points right on the product card. Draw attention to benefits using text, images, or lists to help boost conversions at first glance.
Product card color swatches		Allow customers to effortlessly browse product colors on collection pages with an engaging variant swatch tool, elevating the shopping experience with a perfect blend of style and convenience.
Custom badges		Add badges to your product cards to promote New launches, offers, limited additions and more.
Advanced, custom filtering		Enable quicker product search and discovery by adding filters based on product availability, price, color, and more.
Flexible grid layout & pagination types		Take control of your product grid with product-per-row options and multiple pagination types, including infinite scroll (as used on Instagram and Facebook), page number navigation, or a one-click ‘load more’ button that keeps customers on your page longer.

Checkout & cart

Hidden B2B pricing		Hide prices and disable add to cart for B2B-tagged products until customers log in.
Buy it now		Enable speedier product purchases from product and collection pages with a direct link to the payment gateway (Shopify checkout, PayPal, Apple Pay, Google Pay, etc.)
In-cart upsell/cross-sell		Increase your AOV (Average Order Value) with smart product recommendations.
Gift wrap and gift message		Offer the option to add gift wrapping and personalized messages during checkout to increase your offering and upsell opportunities.
Cart notes		Allow customers to provide additional instructions or special requests for their orders.

Marketing & conversion

Offers drawer		Boost conversions with an engaging offers drawer, allowing you to showcase unlimited promotions, discount codes, exclusive deals, and even feature a specific product for direct promotion. Designed to capture attention and drive sales, it provides a seamless way to highlight time-sensitive offers, free shipping perks, or seasonal discounts.
Scrolling banner		Shout about your USPs, welcome your customers to the store or create a scrolling gallery. One of the most flexible scrolling banners in the theme store with fades, icons, borders, angles and more.
Out-of-stock email		Give customers the option to submit their email address when a product is out of stock so you can notify them when it’s available.
Local pickup		Have a physical store? Let customers search your in stock availability per location to help convert more sales.
Engaging sections		Use a wide range of sections to grab your customers’ attention and keep them browsing longer - including Testimonials, Video, Events Calendar, Slideshow, Newsletter, Animated Text, Countdown timer and our awesome Collage Builder!
Newsletter		Did you know that for every $1 you spend on email marketing, you can expect an average return of $40? Flow can help you grow your list with strategically placed sign up forms to capture customer emails.
Blogs		Increase SEO visibility, drive organic traffic, and engage customers with related articles and valuable content.
Testimonials		Build social proof and increase customer trust and confidence in your products and brand by showcasing customer reviews with a dedicated testimonial section as well as full design integration with Shopify’s free reviews app.

Merchandising

Layered showcase section		Seamlessly layer images and text in a high-impact, attention-grabbing section that immerses customers in your brand story.
Spotlight image with text section		Elevate your homepage with a unique hero section that frames your main image with a layered background to make it stand out.
Parallax section		A visually engaging section where product imagery follows scroll movement to catch your customers eye and create a more interactive experience.
Collage builder		Our most flexible section yet! With background videos, countdown timer, video player, image, text, HTML, and plenty more to come - you can configure multiple types of content in whatever configuration you want.
Map		Display a map of a specific location along with customized text. An ideal method for visually communicating the address and opening hours of a physical/pop-up store and events!
Video		Give your customers a more in-depth look at your products and collections with video support in a number of sections as well as the product gallery.
FAQs		Reduce customer support inquiries by displaying FAQs that address common questions and concerns.
Contact form		Customize your contact form for your business needs to reduce the time spent talking to customers while gaining more time to grow your business.
Events calendar		Keep customers informed about popup stores, webinars, or important brand events on your homepage, events page, about page, blog page, or wherever your calendar is best placed!
Slideshows		An e-commerce classic. Showcase captivating imagery and promotions to keep customers looking for longer.
Age verifier popup		Selling age-restricted products? Comply with regulations with an automatic age verification popup when a customer enters your store.

Product discovery

Comprehensive mega menu		Easily customize your store’s menu with headers and subheadings, and display up to two promotions to guide customers to key offerings.
Sticky header		Ensure your header is always within easy reach to enable quick navigation throughout your store for a seamless browsing experience.
Announcement bar		Highlight events, promotions, new collections, restocked items, and more with an attention-grabbing bar at the top of the page.
Navigation sections		In an hour long session only 10% of users looking for a product used search according to a Baymard study. Meaning most users prefer menus and curated paths to find what they're looking for. Our Navigation banners help guide your users to where they want to be wherever they are on your store.
Breadcrumbs		Improve SEO, website usability, and overall navigation by providing customers with a clear path to your pages.
Language & region selector		Widen your audience by catering to international customers with language and region options for a localized shopping experience.
Shop the look		Transform browsing into buying with 'Shop the Look,' where complete, curated selections are ready for instant checkout.
Shoppable videos		Turn videos into seamless shopping experiences. Whether it’s user-generated content or your own campaign, customers can browse and buy products directly from video for a more engaging path to purchase.
Multiple template options to choose from		It only takes a single click to select a variety of templates to customize your store’s appearance and layout.
App friendly		As one of the oldest and most trusted themes in the Shopify Theme Store, we are widely supported by Shopify apps and integrate seamlessly with Shopify’s Product Review and Search and Discovery apps

What merchants love

“The level of customization has been great, and the base sections included out of the gates had a huge variety. Overall very happy with our choice and would highly recommend.”

Hound and Co.

“I love how minimal and clean Flow is. Easy to use and customize - it allows me to refresh the whole website design seasonally to match our current products. I would absolutely recommend it to anyone.”

Belles & Bells

“Love the theme. You can get pretty granular on the design and the support has been awesome. Test drove 20+ other themes and this one had way more options than any other. Highly recommend!”

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