A Creative Brand with a Mission

UHOKU® is a brand built on creativity and purpose. One of its key pillars, UHOKU® Designs, offers hand-drawn creations and photography artworks designed for both residential and commercial spaces. The business was born during COVID, when the founder, Julie Galaise decided to create her own product line and use art to bring beauty, emotion, and inspiration into people’s environments.

With years of experience in commercial development for other brands, Julie chose to apply that expertise to her own vision. UHOKU® Designs is not just about selling artwork; it’s about encouraging others to follow their dreams, share their voices, and build sustainable businesses from the heart.

Taking the First Step Online

Flow was UHOKU®’s very first Shopify theme. With no previous experience in e-commerce design, the founder knew she needed a solution that was not only visually unique but also backed by strong, personal support.

“After carefully reviewing several themes on Shopify, I thought Flow seemed right in terms of simplicity and more personalized support than Shopify could offer. I also wanted a theme that looked different from other websites,” she explained.

This combination of design appeal and the promise of guidance was the deciding factor.

Learning by Doing

Getting started wasn’t without its hurdles. With limited technical knowledge, setting up the store was initially challenging. But instead of feeling lost, Julie quickly found reassurance in the support that we offer with Flow.

“At first I struggled as my experience was close to none, and there was a few back and forths with your support team to get my website where I wanted it to be. With time, I got comfortable and the support from Dale on your team really made a difference to me. Not only does my website look like I want it to look, I also learned a lot from Dale.”

This partnership transformed the process. What began as a struggle became an opportunity to grow confidence, gain skills, and develop a store that truly reflected UHOKU®’s brand identity.

Creative Control Through Flexibility

One of the most valuable aspects of Flow for UHOKU® has been the flexibility it provides. The ability to create custom templates, hide sections, and choose from different layout options allowed the store to evolve in line with Julie’s creative vision.

Rather than being boxed into a rigid design, she had the freedom to shape the store around its brand values and customer needs. This balance between structure and flexibility has been key to building both the back-end usability and the front-end experience that the founder had in mind.

Growing with Guidance

The results have been deeply satisfying. UHOKU® now has a store that not only looks the way Julie envisioned but is also user-friendly for both customers and for herself when managing day-to-day operations. The personalised support, especially from Dale, turned what could have been a frustrating process into a journey of discovery.

“It got great over time, because of Dale,” she said, reflecting on the support experience.

That relationship highlights one of Flow’s biggest strengths: merchants aren’t left to figure everything out alone. With consistent, human support and access to unlimited theme updates, UHOKU® can continue to grow and refine the store with confidence.

Advice for Others

When asked if she would recommend Flow to other merchants, Julie was clear: